Amazon was 4.2x, TikTok was 8.6x
Hey Reader, Josh here, co-founder of AmpliSell. If you're at Shoptalk Nashville today, look for my red hair and say hi! Now let's talk about tentpole events for TikTok and how they compare to Amazon. Prime Day drove more TOTAL sales for our clients than TikTok's July Deals For You Days (DFYD), but TikTok's DFYD event drove a bigger % increase in sales (8.6x daily average). Pound for pound, TikTok's event won. And you still have time to sign up for it. Now I'm not arguing you shouldn't run...