Hey Reader,

Josh here - your TikTok/Amazon expert from AmpliSell.

Quick question: are you going to Shoptalk in Nashville at the end of this month? If so, reply and let's meet up!

Bonus: Want to know which of your creators and videos are generating all the GMV so you can get more from them? I share a Claude prompt at the end of this email that finds them for you.

17 Videos Drove 64% of GMV

This is one client's entire TikTok Shop creator program. Every video, every sale. One dot per video.

The 17 purple dots are the videos that drove 64% of all shop GMV. The yellow dot is 1 video that drove 20% of all GMV. 242 more videos had at least 1 sale. The other 2,050 videos never sold a single unit.

We see outsized GMV from a relatively small number of videos across our client accounts on TikTok Shop.

So your creator program has a clear job: find the best creators, get them to post a lot, and give GMV Max the budget to scale their best videos.

Find the Best Creators

677 creators posted one video and never came back. Those videos averaged $6 in GMV.

That's the cost of sampling. Many creators just post once and sampling is how you find the creators who stick. I'll share how to improve your "hit rate" in later issues.

83 creators posted five or more times. Those videos averaged $56 GMV/video and together they drove 74% of all GMV.

The creator behind the yellow dot posted 28 videos. More than half of his 28 videos made a sale. 3 of his videos drove most of his sales. When you're looking to scale GMV, incentivize the creator who is already pumping out winners!

And only 29 creators had 2 videos that made sales.

Those 29 creators are the foundation of your creator army.

Get Your Best Creators to Post A Lot

In baseball, the best hitters in the world get a hit just three times out of ten. The other seven times they come up empty. Most swings are a miss, some turn into singles, and a rare few turn into home runs.

Creators work the same way: every video is a swing. And the same math holds for creators and videos.

Here are the 17 high-sale videos organized by which video it was for that creator.

Six of the 17 videos were a creator's 1st video. Nine came on a creator's 5th video or later. The biggest one was that creator's 10th. The most recent winner was their 26th.

Zoom out from the 17 and you will see that later videos drive more GMV. Videos that were a creator's 5th or later drove 49% of all GMV.

The creators who keep posting get better and figure out what works for your product.

So once you see sales traction with a creator, the fastest way to more GMV is more videos from them.

Every video is another swing.

That yellow dot creator's home run came on swing number ten!

Run GMV Max to Scale Winners

The 17 videos are just 0.7% of all the videos in this program. And yet, they got 69% of the ad budget and drove 64% of GMV.

GMV Max found those 17 videos on its own and pushed budget to them.

GMV Max is an algorithm. It looks at every affiliate video for your products (including from your own page), tests the ones getting traction, and puts more money behind the ones that keep selling.

That leaves you two levers: the pool and the budget.

You control the pool. GMV Max can only scale videos that exist. More videos from creators who have already sold means more winners for it to find.

You control the budget. Finding and elevating winners only happens if the money is there.

Samples find the top tier creators. Top tier creators post a lot of videos. GMV Max finds and scales winners.

Find Your 17

Your job is:

1. Find the creators who have sold at least twice. That's your starting roster.
2. Keep them posting. Their 5th video is worth more than a new creator's 1st.
3. Fund GMV Max so it can find and scale their winners.

BONUS: After running this analysis myself, I had Claude put together a PDF that walks you through where to export your video data from Seller Center, and a prompt that runs this whole analysis on it. Upload the file, paste the prompt, and you get your own version of every chart above, plus two tables: the creators who have sold twice and the selling videos GMV Max can scale.

We help ecommerce leaders who don't have the time and team to scale TikTok Shop.

• Creator Community Building
• Sampling and Content Strategy
• GMV Max & DTC Advertising Campaigns
• LIVE stream operations & scheduling
• Halo sales tracking and reporting
• Full-funnel analytics & optimization

We plan, execute, and deliver TikTok growth.

Book a call here -> https://calendar.app.google/SjUfGyLrPdH9g7fS9​

P.S. Grab the Find Your 17 one-pager here: Find-Your-17-Prompt.pdf. Export your video data from Seller Center, paste the prompt, and you'll see your own version of every chart above.
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Cheers,