Hi Reader, I did a deep dive into the top-performing brands on TikTok Shop over the weekend to see what they have in common. Medicube ($200M+ GMV), Tarte ($105M+ revenue), Comfrt ($9M in a single month), and 3 more. Different categories. Different price points. Different audiences. Here's What Stood Out One brand drives 99.3% of its revenue through creators. Not their own content. Creators. Another brand found that 96% of their TikTok Shop buyers had never heard of the brand before. Pure new...